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Book Cover
Lang Matl
Author Boatwright, Peter.

Title Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.

Imprint San Francisco, CA : Berrett-Koehler Publishers, c2010.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.153    Available
 CCQ - Lusail Male Library  HF5415.153    Available
Edition 1st ed.
Description xiii, 169 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject New products.
Product management.
Customer relations -- Management.
Added Author Cagan, Jonathan, 1961-
ISBN 9781605096988 (alk. paper)
1605096989 (alk. paper)