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More Information
Author
Bogusky, A. M. (Alex M.)
Title
Baked-in : creating products and businesses that market themselves / Alex Bogusky & John Winsor.
Imprint
Chicago : Agate, c2009.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415.153
Available
CCQ - Lusail Male Library
HF5415.153
Available
Description
152 p. : ill. ; 20 cm.
Note
"A B2 book."
Summary
"Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher.
Subject
New products.
Advertising -- New products.
Marketing.
Added Author
Winsor, John, 1959-
ISBN
9781932841466 (hbk. : alk. paper)
1932841466 (hbk. : alk. paper)
Permanent Link
Naseej - Arabian Advanced Systems