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001 15667297
003 OCoLC
008 081211s2008 sa a b 001 0 eng d
020 9780702177392 (pbk.)
020 0702177393 (pbk.)
040 Z@L|beng|cZ@L|dOI@|dOCLCA|dYDXCP|dDEBBG|dBTCTA|dOCL|dNLGGC
|dPBU|dS9I|dUKMGB
043 f-sa---
049 |lkt
050 14 HF5415.55|b.R453 2008
245 00 Relationship marketing and customer relationship
management /|ceditors, Annekie Brink, Adele Berndt.
246 14 Relationship marketing & customer relationship management
260 Lansdowne, South Africa :|bJuta,|c2008.
300 216 p. :|bill. ;|c25 cm.
504 Includes bibliographical references and index.
505 0 Preface -- The nature of RM and CRM -- Building customer
relationships -- Service issues in RM and CRM -- Internal
marketing -- One-to-one marketing and mass customisation -
- Business-to-business marketing (B2B) -- Stakeholders in
relationship m
650 0 Relationship marketing.
650 0 Relationship marketing|zSouth Africa.
650 0 Customer relations|xManagement.
650 0 Customer relations|zSouth Africa.
700 1 Brink, A.|q(Annekie)
700 1 Berndt, A.|q(Adele),|d1966-
907 .b15667297|b10-06-15|c02-08-12
945 HF5415.55|b.R453 2008|g0|i37522005539812|j0|on|p0.00|q-|r-
|s-|t0|u1|v0|w0|x0|y.i1501700x|z02-19-12|llsf
998 ccq|b02-08-12|cm|db|en|feng|gsa |h0
CCQ - Lusail Female Library
|
HF5415.55 |
Available |
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