LEADER 00000    a2200313 a 4500 
001    15667297 
003    OCoLC 
008    081211s2008    sa a     b    001 0 eng d 
020    9780702177392 (pbk.) 
020    0702177393 (pbk.) 
040    Z@L|beng|cZ@L|dOI@|dOCLCA|dYDXCP|dDEBBG|dBTCTA|dOCL|dNLGGC
       |dPBU|dS9I|dUKMGB 
043    f-sa--- 
049    |lkt 
050 14 HF5415.55|b.R453 2008 
245 00 Relationship marketing and customer relationship 
       management /|ceditors, Annekie Brink, Adele Berndt. 
246 14 Relationship marketing & customer relationship management 
260    Lansdowne, South Africa :|bJuta,|c2008. 
300    216 p. :|bill. ;|c25 cm. 
504    Includes bibliographical references and index. 
505 0  Preface -- The nature of RM and CRM -- Building customer 
       relationships -- Service issues in RM and CRM -- Internal 
       marketing -- One-to-one marketing and mass customisation -
       - Business-to-business marketing (B2B) -- Stakeholders in 
       relationship m 
650  0 Relationship marketing. 
650  0 Relationship marketing|zSouth Africa. 
650  0 Customer relations|xManagement. 
650  0 Customer relations|zSouth Africa. 
700 1  Brink, A.|q(Annekie) 
700 1  Berndt, A.|q(Adele),|d1966- 
907    .b15667297|b10-06-15|c02-08-12 
945    HF5415.55|b.R453 2008|g0|i37522005539812|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x0|y.i1501700x|z02-19-12|llsf 
998    ccq|b02-08-12|cm|db|en|feng|gsa |h0