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Book Cover
Lang Matl
Author Beard, Fred K., 1957-

Title Humor in the advertising business : theory, practice, and wit / Fred K. Beard

Imprint Lanham : Rowman & Littlefield, c2008

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5821    Available
 CCQ - Lusail Male Library  HF5821    Available
Description xiv, 205 p. : ill. ; 23 cm
Bibliography Includes bibliographical references (p. 183-188) and index
Contents Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy
Subject Humor in advertising
ISBN 0742554260