Description |
xxii, 261 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references (p. 247) and index. |
Contents |
The shift to content marketing -- Six reasons businesses are making the change to content marketing -- How to put content marketing to work -- How to develop a content marketing mindset, and a process to match, within your organization -- How to |
Subject |
Target marketing.
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|
Customer services.
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Added Author |
Barrett, Newt.
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ISBN |
0071625747 (alk. paper) |
|
9780071625746 (alk. paper) |
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