Description |
xv, 272 p. : ill. ; 21 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing re |
Summary |
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher descripti |
Subject |
Marketing -- Moral and ethical aspects.
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New Age consumers.
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ISBN |
9780470743027 (cloth) |
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0470743026 (cloth) |
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