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Book Cover
Lang Matl
Author Arnold, Chris.

Title Ethical marketing and the new consumer / Chris Arnold.

Imprint Chichester, U.K. : Wiley, 2009.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Description xv, 272 p. : ill. ; 21 cm.
Bibliography Includes bibliographical references and index.
Contents The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing re
Summary Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher descripti
Subject Marketing -- Moral and ethical aspects.
New Age consumers.
ISBN 9780470743027 (cloth)
0470743026 (cloth)