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050 00 HF5415.13|b.A23 2011
100 1 Aaker, David A.
245 10 Strategic market management /|cDavid A. Aaker.
250 9th ed.
260 Hoboken, NJ :|bWiley,|cc2011.
300 ix, 341 p. :|bill. ;|c23 cm.
500 Previous ed.: 2008.
504 Includes bibliographical references and index.
520 8 Relevant to strategic management courses as well as market
management, this textbook synthesises literature in the
field of strategy and can be used at both the
undergraduate and MBA levels. This edition provides
greater emphasis on external mar
650 0 Marketing|xManagement.
650 0 Strategic planning.
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