LEADER 00000    a2200289 a 4500 
001    15670387 
003    OCoLC 
008    061212s2010    uk       b    001 0 eng d 
020    9781844800001 (pbk.) 
020    1844800008 (pbk.) 
040    BTCTA|cBTCTA|dBAKER|dYDXCP|dSINLB|dBWX|dTEF|dALAUL|dDEBBG
       |dNLGGC 
049    |lkt 
050  4 HF5414|b.M67 2010 
100 1  Moutinho, Luiz. 
245 10 Strategic marketing management :|ba business process 
       approach /|cLuiz Moutinho & Geoff Southern. 
260    Hampshire, U.K. :|bCengage Learning EMEA,|c2010. 
300    xxii, 490 p. ;|c26 cm. 
504    Includes bibliographical references and index. 
505 1  PART I. Introduction: Marketing and Business Processes. 1.
       Marketing and Process Based Management -- 2. Customer 
       Focused Management -- PART II. Future Predicting Processes
       (Scenario Building and Forecasting). 3. Environmental 
       Scanning and Strate 
520    Strategic Marketing Management: A process based approach 
       integrates Marketing with other aspects of Management such
       as strategy, organisational theory, strategic financial 
       management and management accounting, HRM, information 
       systems, corporate 
650  0 Marketing|xManagement. 
650  0 Strategic planning. 
700 1  Southern, G.|q(Geoff) 
907    .b15670387|b10-06-15|c02-21-12 
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