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LEADER 00000cam a2200289 a 4500
001 15601699
005 20110416172537.0
008 100208s2010 inua 001 0 eng
010 2010005309
020 9780789739766
020 0789739763
035 (OCoLC)ocn511629442
040 DLC|cDLC|dYDX|dCDX|dOKN|dBWX|dYDXCP|dDLC
050 00 HF5415.1265|b.K78 2010
100 1 Krum, Cindy.
245 10 Mobile marketing :|bfinding your customers no matter where
they are /|cCindy Krum.
260 Indianapolis, Ind. :|bQue,|cc2010.
300 xvi, 343 p. :|bill. ;|c23 cm.
500 Includes index.
505 0 Getting started with mobile marketing -- Understanding the
challenges in mobile marketing -- Mobile targeting and
tracking -- Everything you need to know about the iPhone -
- Mobile advertising -- Mobile promotions and location-
based marketing --
650 0 Telemarketing.
650 0 Internet marketing.
650 0 Customer relations.
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