LEADER 00000 am  2200000 a 4500 
008    230716s2022    qa a          000 0 eng d 
020    9789927161476 
050    P95.82.Q2|bZ35 2022 
100 1  Zakhour, Salim.  
245 10 Qatar communication strategies:|bfrom managing a crisis to
       creating a successful national brand /|c Salim Zakhour, 
       Dr. Nadine Mounzer Karam. 
250    First English edition. 
260    Doha, Qatar :|bHamad Bin Khalifa University Press,|c2022. 
300    272 pages;|c24 cm  
504    Includes bibliographical references.  
650     Communication policy|zQatar.  
650    Artificial intelligence|xMarketing applications|zQatar. 
650    Branding (Marketing)|zQatar.  
651    Qatar|xForeign relations|y21st century.  
700 1  Karam, Nadine Mounzer.