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Title |
The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. |
|
Imprint |
New York : McGraw-Hill, c2010. |
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CCQ - Lusail Female Library
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HF5415 |
Available |
CCQ - Lusail Male Library
|
HF5415 |
Available |
Description |
xv, 464 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- P |
Subject |
Marketing -- Case studies.
|
Added Author |
Bennett, Anthony G.
|
ISBN |
9780071621250 (alk. paper) |
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0071621253 (alk. paper) |
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