Title Marketing research / David A. Aaker ... [et al.].

Imprint

Hoboken, NJ : John Wiley, c2010.

Copies

Location	Call No.	Status
CCQ - Lusail Male Library	HF5415.2 .M35548 2010	Available
CCQ - Lusail Female Library	HF5415.2	Available

Edition	10th ed.
Description	xvii, 798 p. : ill. ; 27 cm.
Bibliography	Includes bibliographical references and index.
Subject	Marketing research.
Added Author	Aaker, David A.
ISBN	9780470317259 (cloth : alk. paper)
	0470317256 (cloth : alk. paper)