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Book Cover
Lang Matl
Author Qualman, Erik, 1972-

Title Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

Imprint Hoboken, N.J. : Wiley, c2011.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1265    Available
 CCQ - Lusail Male Library  HF5415.1265    Available
Edition Rev. and updated.
Description xxiii, 296 p. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than
Summary Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of
Subject Internet marketing.
Social media.
Social networks.
Electronic commerce.
ISBN 0470638842
9780470638842