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Title
Relationship
marketing and customer
relationship
management / editors, Annekie Brink, Adele Berndt.
Imprint
Lansdowne, South Africa : Juta, 2008.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415.55
Available
Description
216 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references and index.
Contents
Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business marketing (B2B) -- Stakeholders in
relationship
m
Subject
Relationship
marketing.
Relationship
marketing -- South Africa.
Customer relations -- Management.
Customer relations -- South Africa.
Added Author
Brink, A. (Annekie)
Berndt, A. (Adele), 1966-
Cover Title
Relationship
marketing & customer
relationship
management
ISBN
9780702177392 (pbk.)
0702177393 (pbk.)
Permanent Link
Naseej - Arabian Advanced Systems