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Book Cover
Lang Matl
Author Aaker, David A.

Title Strategic market management / David A. Aaker.

Imprint Hoboken, NJ : Wiley, c2011.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.13    Available
 CCQ - Lusail Male Library  HF5415.13    Available
Edition 9th ed.
Description ix, 341 p. : ill. ; 23 cm.
Note Previous ed.: 2008.
Bibliography Includes bibliographical references and index.
Summary Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external mar
Subject Marketing -- Management.
Strategic planning.
ISBN 9780470317242 (pbk.)
0470317248 (pbk.)
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