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001 15634462
005 20100921110618.0
008 091112s2011 maua b 001 0 eng
010 2009047553
020 9780136106814
020 0136106811
035 (OCoLC)ocn465681514
040 DLC|cDLC|dYDXCP|dC#P|dBWX|dBTCTA|dCDX|dDLC
050 00 HF5416.5|b.N34 2011
100 1 Nagle, Thomas T.,|d1951-
245 14 The strategy and tactics of pricing :|ba guide to growing
more profitably /|cThomas T. Nagle, John E. Hogan, Joseph
Zale.
250 5th ed.
260 Boston :|bPrentice Hall,|cc2011.
300 xiv, 334 p. :|bill. ;|c24 cm.
504 Includes bibliographical references and index.
505 0 Strategic pricing : coordinating the drivers of
profitability -- Value creation : the source of pricing
advantage -- Price structure : tactics for pricing
differently across segments -- Price and value
communication : strategies to influence wil
650 0 Pricing.
650 0 Marketing|xDecision making.
700 1 Hogan, John E.,|cPh. D.
700 1 Zale, Joseph.
907 .b15634462|b10-06-15|c12-12-11
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