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Book Cover
Lang Matl
Author King, Andrew B.

Title Website optimization / Andrew King.

Imprint Farnham : O'Reilly, 2008.


Location Call No. Status
 CCQ - Lusail Female Library  QA76.625 K56 2008    Available
 CCQ - Lusail Male Library  QA76.625    Available
Description xxiii, 367 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Pt. I. Search Engine Marketing Optimization -- 1. Natural Search Engine Optimization -- 2. SEO Case Study: -- 3. Pay-per-Click Optimization -- 4. PPC Case Study: -- 5. Conversion Rate Optimization -- Pt. II. Web
Summary Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.
Subject Web sites -- Design.
Internet programming.
Business -- Computer networks.
Electronic commerce.
ISBN 9780596515089 (pbk.)
0596515081 (pbk.)