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Author
Callen, Barry.
Title
Manager's guide to marketing, advertising, and publicity / Barry Callen.
Imprint
New York : McGraw Hill, c2010.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415
Available
CCQ - Lusail Male Library
HF5415
Available
Description
xviii, 250 p. : ill. ; 23 cm.
Series
Briefcase
books
Briefcase
book.
Note
Includes index.
Subject
Marketing.
Advertising.
Publicity.
Added Title
Marketing, advertising, and publicity
ISBN
9780071627962 (pbk.)
0071627960 (pbk.)
Permanent Link
Naseej - Arabian Advanced Systems