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Book Cover
Lang Matl
Author Martin, Roger L

Title The design of business : why design thinking is the next competitive advantage / Roger Martin

Imprint Boston, Mass. : Harvard Business Press, c2009


Location Call No. Status
 CCQ - Lusail Female Library  HD53    Available
 CCQ - Lusail Male Library  HD53    Available
Description 191 p. : ill. ; 22 cm
Bibliography Includes bibliographical references and index
Subject Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
ISBN 1422177807